Our Approach
OBOE - Improve your website. Improve your business.
Improving online performance comes down to generating more sales, more leads, more applications, more bookings, more page views, more visitors, more visits or whatever your business objectives demand.
At Logan Tod & Co this is the core of our business and everything we do. As such, we have developed our own proprietary best practice methodology - evolved over more than 100,000 hours of client effort - called Online Business Optimisation Excellence (or "OBOE").
The ultimate goal of OBOE is to embed a structured business process that drives improved online business performance. This approach is:
- Focused on business goals. We first seek to understand our clients’ business goals and challenges, and conduct an initial diagnosis phase. We use the results of this phase to recommend the best conversion optimisation program we can.
- Vendor and solution agnostic. We work with dozens of technology vendors, but we will work with whichever technology or approach gets the job done and meets our clients’ business objectives.
- Driven by online customer behavioural data. We use our own proprietary libraries, templates, models and technologies to understand customers' behaviour on our clients' websites.
- Delivered via a structured programme. We bring together people, processes and technology with expert knowledge. Our approach is structured, transparent, and designed to deliver the most effective solutions possible.
