The Logan Tod Blog

You may have spotted a gap in the calendar for ‘Web Analytics Wednesday’ in London over the summer months as the SCL team takes a well earned break. This has led to the perfect opportunity for Logan Tod & Co to host our very first WAW. The event will take place on the 1st September at [...]

This is my first Blog post for Logan Tod having joined the team only last month. I thought that this would be a great opportunity to explain why I moved into the online/digital industry and why I see an ocean of opportunity therein. My background is varied and so, to the outside observer, online may [...]

The iPhone 4 – is it worth the money? By Philip Bolt OK, so you’re looking to buy a shiny new iPhone 4. But is it worth the money? The much vaunted new phone from Apple is now available for you to buy over the counter. But be prepared – it isn’t cheap. It may [...]

Picture the scene. It’s Friday evening and I’m waiting for my weekly shop from Ocado to arrive which I’ve booked to be delivered between 6:00 – 8:00pm. At 7:50pm the phone rings “Hello Mr Smith, It’s your Ocado driver here. I’m stuck in traffic and won’t be with you until just after 8pm. Will that [...]

On Sunday, a team from Logan Tod comprising Andy, Mark, Matthew, Matt, Phil, Steve and Vitor successfully completed the annual London to Brighton cycle ride in aid of  the British Heart Foundation.  Appropriately named “Team HiPPO”, most of us had set their personal goal of reaching the finishing line rather than performance optimisation. Eschewing the enthusiasts [...]

My name is Katharina Riehle, I’m 16 years old and I’m from Stuttgart, Germany. I did work experience at Logan Tod from 25th to 28th May during my school holidays. I was really excited before starting my work experience because I didn’t know what the week would be like and what would happen. Would people [...]

I was given the opportunity to spend twenty minutes or so with several major blue chip clients this week, at a conversion clinic held by Google, with the aim of providing advice and guidance on how to improve conversion on their sites. While a twenty minute session can never do justice to a site, or [...]

Last week saw the return of the Omniture Summit EMEA at the Hilton Metropole hotel, London. Following the success of last year’s summit for Logan Tod & Co we followed in a similar vein, as Gold Sponsors, meaning that we have our own booth in the sponsors showcase AND our CEO, Matthew Tod, gets to [...]

So, here we are with the London to Brighton Bike Ride Fundraiser Challenge fast approaching.  We have 7 entrants racing for Logan Tod and we can feel the competitive ambience building throughout the office as we draw closer and closer to the race day. We have the following candidates racing: Matthew Tod –After a relaxing holiday [...]

Checkout is a crucial stage on any e-commerce site. Your user has found something they are interested in and now all you have to do is convince them to hand over their cash. We’ve seen many checkouts through our work at Logan Tod & Co and each client’s checkout has slightly different requirements, based on [...]