17 August 2010 0 Comments

Logan Tod & Co Hosts Its First Web Analytics Wednesday Event –

You may have spotted a gap in the calendar for ‘Web Analytics Wednesday’ in London over the summer months as the SCL team takes a well earned break. This has led to the perfect opportunity for Logan Tod & Co to host our very first WAW. The event will take place on the 1st September at [...]

Posted 17 August 2010 by emma
27 July 2010 0 Comments

In Pursuit of the Ideal (Online) Business

In Pursuit of the Ideal (Online) Business

This is my first Blog post for Logan Tod having joined the team only last month. I thought that this would be a great opportunity to explain why I moved into the online/digital industry and why I see an ocean of opportunity therein. My background is varied and so, to the outside observer, online may [...]

Posted 27 July 2010 by richard
8 July 2010 0 Comments

The iPhone 4 – Is it worth the money?

The iPhone 4 – is it worth the money? By Philip Bolt OK, so you’re looking to buy a shiny new iPhone 4. But is it worth the money? The much vaunted new phone from Apple is now available for you to buy over the counter. But be prepared – it isn’t cheap. It may [...]

Tags:
Posted 08 July 2010 by Phil
5 July 2010 0 Comments

Simple things to delight your customers

Picture the scene. It’s Friday evening and I’m waiting for my weekly shop from Ocado to arrive which I’ve booked to be delivered between 6:00 – 8:00pm. At 7:50pm the phone rings “Hello Mr Smith, It’s your Ocado driver here. I’m stuck in traffic and won’t be with you until just after 8pm. Will that [...]

Posted 05 July 2010 by grahamsmith
22 June 2010 2 Comments

Cycling HiPPOs!

On Sunday, a team from Logan Tod comprising Andy, Mark, Matthew, Matt, Phil, Steve and Vitor successfully completed the annual London to Brighton cycle ride in aid of  the British Heart Foundation.  Appropriately named “Team HiPPO”, most of us had set their personal goal of reaching the finishing line rather than performance optimisation. Eschewing the enthusiasts [...]

Posted 22 June 2010 by andy
17 June 2010 0 Comments

My Week At Logan Tod

My name is Katharina Riehle, I’m 16 years old and I’m from Stuttgart, Germany. I did work experience at Logan Tod from 25th to 28th May during my school holidays. I was really excited before starting my work experience because I didn’t know what the week would be like and what would happen. Would people [...]

Posted 17 June 2010 by admin
3 June 2010 0 Comments

First Impressions Count

I was given the opportunity to spend twenty minutes or so with several major blue chip clients this week, at a conversion clinic held by Google, with the aim of providing advice and guidance on how to improve conversion on their sites. While a twenty minute session can never do justice to a site, or [...]

Posted 03 June 2010 by grahamsmith
27 May 2010 0 Comments

Omniture Summit 2010 – Is Measuring Your Conversion Rate Pointless?

Last week saw the return of the Omniture Summit EMEA at the Hilton Metropole hotel, London. Following the success of last year’s summit for Logan Tod & Co we followed in a similar vein, as Gold Sponsors, meaning that we have our own booth in the sponsors showcase AND our CEO, Matthew Tod, gets to [...]

Posted 27 May 2010 by Vanessa O'Brien
25 May 2010 0 Comments

Please Support Our London To Brighton Bike Ride for British Heart Foundation

So, here we are with the London to Brighton Bike Ride Fundraiser Challenge fast approaching.  We have 7 entrants racing for Logan Tod and we can feel the competitive ambience building throughout the office as we draw closer and closer to the race day. We have the following candidates racing: Matthew Tod –After a relaxing holiday [...]

Posted 25 May 2010 by Vanessa O'Brien
19 April 2010 0 Comments

10 tips for your checkout

Checkout is a crucial stage on any e-commerce site. Your user has found something they are interested in and now all you have to do is convince them to hand over their cash. We’ve seen many checkouts through our work at Logan Tod & Co and each client’s checkout has slightly different requirements, based on [...]

Posted 19 April 2010 by grahamsmith