Matthew Tod, Chief Executive.
Matthew is one of the founding partners and is responsible for the ongoing development of the company. He creates and tests new services and approaches which help improve conversion rates and speed the development of effective websites. Prior to founding Logan Tod & Co, Matthew created the Publicis interactive group, working with clients like ASDA, Fidelity Investments, Post Office and BT.
Matthew is a regular speaker at IDM Academy events, recently covering topics such as ‘Web Analytics for DM’, ‘Boosting Online Campaign ROI Using Web Analytics,’ and ‘How you really get ROI from a web analytics tool.’ Matthew is also a contributory speaker on IDM courses such as the ‘IDM Diploma in Digital Marketing.’

