Media
The Media sector is all about “engagement.” By building a better understanding of how consumers behave online, we can recommend website changes which will increase the frequency of visit and the depth of visit to the site. The good news: Improving the consumer experience can lead directly to an increase in advertising revenues. Below is a list of clients with a brief description of how Logan Tod & Co are helping them.
Analysis and usability assessment of different registration processes for online content and games aimed at children.
FT.com is one of the world’s leading business information websites providing an essential source of news, comment, data and analysis for the global business community. Logan Tod & Co worked with the FT to scope a behaviourally targeted test, for deployment via FT.com's testing platform.
Developing KPIs for more than 40 marketing, ecommerce and travel websites, advising on selection of an appropriate analytics tool, deploying the chosen tool and then providing ongoing analytics support.
Improving the web analytics deployment and developing reporting formats to enable the new customer sign up team to better understand the conversion process and then make significant improvement in this key metric.
Audit of analytics tool deployment to establish the required changes needed to ensure all visits to the website are correctly recorded and attributed.
To discuss your needs contact us for an informal discussion.
