Performance Gap Model

At Logan Tod & Co we work on delivering business results for our clients – and that means profit or sales, not clicks, page views or simple conversion rate metrics. To understand how we can help our clients achieve this, most of our engagements involved the creation of a Performance Gap Model which illustrates the impact of making significant changes to the customer experience, measured in £. We have models for every sector and of varying degrees of depth which we used depending upon the situation and client requirements.

Below is a basic ecommerce model, the starting point for the development of tailored models for retail clients. If you would like to discuss our models in more depth or see if we have one that would help you then please contact Mike Williams.